Does Old Fashion PR Still Have the Magic in the Digital Era?
Shift Communications
JUNE 15, 2018
The “big idea” PR strategies he pioneered worked miraculously in the first half of the 20th century with successful campaigns such as “Torches of Freedom” where he expanded the tobacco consumer base into women, riding the wave of the women’s rights movement. Big Picture Thinking. Lesson learned from this fabulous fashion class?
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