Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

JANUARY 6, 2021

We even write emails with more thought. A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started).

Communications 197

Communications Viral Fashion Public Affairs 197

Cision

FEBRUARY 17, 2016

When I worked for the Army, one of my civilian colleagues in public affairs made a misstep about how she portrayed an issue very sensitive to those serving in uniform. His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did.

Policies 120

Policies Internal International Public Affairs 120

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Contrasting the intimacy of her hand-drawn message to Dad with the immensity and technology of space, and the cars writing in unison across miles of lake bed is effective. It was a brand win. Did they cross them?

Film 48

Film Marketing YouTube Advertising 48

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. Phone videos become viral, whether it’s legitimate or not. I think that needs to be understood by every single business owner, executive, and person who is in the public eye. Dave Oates: Sure. I recommend this.

Crisis 78

Crisis Local Facebook Social Media 78