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PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. And the good news didn’t stop there.

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Customer Love, Customer Hate, and PR

PR Fuel

Don’t Take Your Customers For Granted. When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood. Somewhere along the way, though, something changes. It’s almost like making a New Year’s resolution to “savor my food.”