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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students write about a current event and critique the assessment. She is a public affairs and media consultant based in Washington, D.C.

Communications 120
Communications Case Study Training Reputation 120
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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

JUNE 28, 2022

Another lesson we can take from the Uvalde and BP tragedies is that crisis communication plans should simulate crisis scenarios to train PR people and identify who will be responsible for making statements to the media. Rehearsal in time-sensitive situations is possible but requires discipline. in Dallas.

Conference 180
Conference Crisis Training Public Affairs 180
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