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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students have a clear path to understanding the value of reputation and its connection to strategic communications.

Communications 120
Communications Case Study Training Reputation 120
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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

JUNE 28, 2022

Throughout the first press conference after the crisis strikes, spokespeople best serve the media, the public and themselves by repeating that initial reports may change as further details come to light. Rehearsal in time-sensitive situations is possible but requires discipline. in Dallas.

Conference 180
Conference Crisis Training Public Affairs 180
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