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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

Another lesson we can take from the Uvalde and BP tragedies is that crisis communication plans should simulate crisis scenarios to train PR people and identify who will be responsible for making statements to the media. BP’s response to the Deepwater Horizon disaster illustrated this principle. in Dallas.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course.