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4 Keys to Distributing Public Service Announcements

Cision

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more.

Publicity 224
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4 Keys to Distributing Public Service Announcements

Beyond PR

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more.

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Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Press and radio publicity.

Retail 40
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Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Press and radio publicity.

Retail 40