#measurePR Recap (August 2017): How Measurement Affects Strategy Development
Waxing UnLyrical
SEPTEMBER 5, 2017
In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr. Set objectives.
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