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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. It’s highly trackable. Because public relations equals trust in brands.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Small businesses today are empowered through digital technology. ” This applies to the media who cover business, whether they’re on the SMB beat or not.