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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. From startups to entrepreneurs, to real estate professionals, we are confident in saying we are your go-to PR firm. Have you ever been scrolling on Facebook and seen an ad pop up?

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Why Startups Need Press

Victorious PR

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. But why might a startup need press? PR, or public relations, is the relationship an entity (public figure, business, etc.) has with their or its target audience.

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When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

Here, we’re referring to PR for products and services that are represented by subject-matter experts. A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. This is also where PR often comes in.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Here, an audience will refer to media for external evidence or for ways of highlighting or proving points in a message they are trying to broadcast (45).

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