Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group
PRSay
OCTOBER 17, 2019
Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Marketing to Alphas. Appealing to this generation’s mindset of uncertainty and flexibility will help marketers generate more relevant messages.
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