Leadership Local Pitching Skype 
Solo PR Pro
JUNE 21, 2016
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.
Shift Communications
OCTOBER 11, 2017
If you know the reporter, their likes/dislikes, and have the right pitch to share with them, they don’t care that you’re not sitting across the street. For those weekly calls or one off campaign conversations, make sure to use the video component of GoToMeeting or Skype. Good story telling has no geographical limits. Ben Waring.
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