Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. What will this role entail? They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." What’s so appealing about these podcasts for clients? We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Katie Paine's Measurement Blog

MAY 25, 2023

At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor. After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be clear about what problem you are trying to solve. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52