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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167
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Finding the Right Time to Send a Pitch


Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. like a Wall Street Journal reporter I used to pitch). But now they have to turn in multiple stories a day.

Pitching 205

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Even the Queen Uses Embargoes: 4 Tips for Following Her Royal Inspiration


Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”. Connect with Lisa on Twitter: @LisaArledge.

Radio 197
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Being Smart and Strategic When Navigating the Current News Cycle


At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Photo credit: alhovik.

Resources 214
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Pitching in a Pandemic COVID-19 PR Coronavirus Tips


Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today.