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17 Tips for Building a Kick-Butt, Wildly Successful PR Career

MaccaPR

Former Minneapolis Star Tribune business writer Neal Gendler told me the story about his attempt to reach Edina Realty CEO Ron Peltier for an interview, only to be told by staff that Peltier was in an airplane en route to a distant business meeting. Decades later, Gendler still retells that story with reverence. Mind the Details.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. Change em dashes to en dashes, insert spaces between en dashes and words in footnotes. Replace commas with en dashes for some clauses. ix) Contact heroes for book praise and foreword. vii) Copy editor.

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