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Behind the Headlines With Ashley Simmons

Cision

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after.

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How to Effectively Communicate Your Rebrand

Beyond PR

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.