Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. Of course, they made their arguments comparing it to the most common means of transportation at the time, horse-drawn carriages. This is not possible in print, on TV or radio stations.

Social Media 52

Social Media Media Writing Web 52

Stuart Bruce

OCTOBER 30, 2014

We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. Too many of us think of that as a negative.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148