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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange.

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How PR and corporate communications can use animated gifs

Stuart Bruce

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle. In Harry Potter newspaper pictures are alive with characters that move.