article thumbnail

A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

article thumbnail

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. It’s alot like buying life insurance or putting money into an emergency savings account. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before.

Media 112