article thumbnail

How to Effectively Communicate Your Rebrand

Cision

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.

article thumbnail

Beyond the Word: Why Visual Content Matters in Communications

Cision

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. The scene opens with an animated overhead shot of a crowd milling about, then perking up as they rush to access their telecommunications network through a metaphorical door.

article thumbnail

How to Effectively Communicate Your Rebrand

Beyond PR

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.