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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.