Remove en
Remove Industry Remove Leadership Remove Media Remove Technology
article thumbnail

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire.

Writing 83
article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. James Grunig assembled a team of six public relations academics and practitioners under his leadership. we continue to do research on the theory.