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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Data can be a goldmine for a PR team looking for a fresh media angle, and sometimes an offhand remark can result in a story. It was a no-brainer.

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Growing my blog has been all about…

Communications Conversations

It has given me the opportunity to interview 100+ PR and social media marketing professionals across the U.S. Yet others have become partners or professors in our new sparked social media training. And, they had ponied up the money for my hotel room. over the last eight years. Others have gone on to be clients.