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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Local economy is not as bad as it may look based on just the indicators. The media landscape in Japan is characterized by a rich diversity of specialized outlets, both in print and online formats.

Marketing 107
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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Intermountain Healthcare also launched a Facebook campaign that, at first, had a more general message. Her 25-year career in health-care communications has included leadership roles at three academic medical centers.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” The paradox is clear.