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Influencer Insights: Media Moves and Intel for April 25

Beyond PR

Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala. politics and government but now returns to issues she specializes in. To reach the right journalists and influencers, you need to understand the nuts and bolts of press release writing. Want even more media moves?

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Death to the RFP

Shift Communications

He talked about how the press release had become a largely meaningless tool, a toothless artifact of a disconnected past. And I’d like to hear your ideas about what works and what doesn’t. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). Press Release!

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#SelfPub – Part 3: The RESET Style Guide

ZudePR

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. If you want to find out what my book’s about , click this link. Believe in what you’re writing.

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