Sword and the Script

OCTOBER 18, 2022

I tend to think this notion is applicable to marketing and PR – it’s the idea that simple explanations are usually better than elaborate messages. ‘Processing fluency’ is a measure of readability used by psychologists and neuroscientists. One was the actual release, from a soft drink company.

Handbook 93

Handbook Financial Writing Corporate 93

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” An attestation report of the independent auditors on the company’s control over financial reporting.

Financial 120

Financial Handbook Analysis Internal 120

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” An attestation report of the independent auditors on the company’s control over financial reporting.

Report 40

Report Financial Handbook Analysis 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81