NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. That is a risk. Now from there, the question is, how’s that risk perceived? It’s not a plan.

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Stephen Waddington

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Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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ZudePR

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Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Stuart is an international PR adviser, speaker, trainer, and blogger. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . . “Where, if anywhere, do I draw the full disclosure line?

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