Film How To Media Relations Media Training 
PRSay
DECEMBER 12, 2018
Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.
PRSay
MARCH 29, 2021
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.
Marketwired
FEBRUARY 16, 2016
Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. ’ This train of thought is a highly creative process.
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