Fashion Print Product Launch Technology 
Shift Communications
MAY 26, 2015
In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.
PR Breakfast Club
JANUARY 11, 2015
They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Dev teams are top-notch at trimming down the steps to a product launch.
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