McDonald’s Serves Up Failure and Fries in Business Storytelling
Ishmael's Corner
NOVEMBER 4, 2014
When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. If you’re thinking these failures aren’t “life threatening,” I agree.
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