A critical review of Excellence Theory in an era of digital communication
Stephen Waddington
AUGUST 27, 2018
In Paradigms, System Theory and Public Relations[vi], Magda Pieczka says that the two-way symmetrical component of the Excellence Theory is over-idealised. In doing so she attacks the research agenda from which it was developed and the premise of systems theory on which the model is based. we continue to do research on the theory.
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