Ethics Knowledge Base Newspapers Publicity 
PR Conversations
OCTOBER 12, 2011
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics.
Ethical Voices
JANUARY 8, 2024
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.
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