Remove Enterprise Remove Infographics Remove Journalism Remove Storytelling
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Hub and spoke. Thought leader.