The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry
Sword and the Script
MARCH 20, 2018
Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. They’re having experiences.
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