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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. Think about bringing that transformational moment to employees.

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