September, 2006

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The Bare Ass Booze Pitch

Bad Pitch Blog

'Nudity and liquor seem like a sure-fire combo to get the media’s attention. After all, this headline got your attention. But sometimes PR people can over share on behalf of their clients. This is one of those times. This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. She is also the author of the wonderfully-written Legwarmers.

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A News Release is NOT a Pitch!

Bad Pitch Blog

'Poynter’s Amy Gahran will delete any unsolicited news releases sent to her, labeling them as spam. Techdirt also joins the discussion with reference to Valleywag’s snarky ire for Tech PR''s approach to media relations. You should read the comments at all of these posts. That is, unless you haven''t eaten breakfast yet. Are these responses to PR people harsh or too general?

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Bad Pitch Blog World Tour

Bad Pitch Blog

'OK, we have more geographic reach online than off, but Richard and I are out and about spreading the good word about bad pitches and wanted to let you know the details. Cue the ad. This morning I’m in Chicago presenting at Ragan’s 10th Annual Strategic Public Relations Conference. Richard will be conducting a “Full Frontal” seminar for Mediabistro on September 28 at their West Hollywood offices.

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My My, We're BlogTalkRadio-ing

Bad Pitch Blog

'As a public (PR) service I’m suggesting an ideal tactic for CEOs of the world who do not see the value in a blog or are too good or busy for a blog, but definitely want (need) to reach online audiences. Rather than sending a bad pitch (or a good pitch that results in a bad interview), there is BlogTalkRadio. Seriously, you need your own radio talk show.

Radio 40
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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MAYO Responds to Slick

Bad Pitch Blog

'The Bad Pitch blog received its first response from someone it outed. We’ve outed eight offenders since starting this party nine months ago. MAYO is the first to engage in the conversation around their Slick-worthy pitches. We always email the guilty parties when we award them a badge of dishonor. But MAYO’s response is not exactly what I expected.

System 40