8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity
Agility PR Solutions
JULY 10, 2022
New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands with insight into Gen Z’s social media […].
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