Revenue Attribution and Proving Value in Marketing [UML]
Sword and the Script
APRIL 29, 2017
Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company. The article suggests P&G missed its growth targets and so is aiming to reduce costs. Cutting costs is fine if the intent is to improve margins – which what the short-minded thinking of Wall Street tends to reward.
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