Document Marketing Print Product Launch 
Solo PR Pro
NOVEMBER 1, 2016
Many years ago I was asked to develop a marketing package for the environmental practice group of a large, Washington-based, law firm. Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. Production Schedule.
PR Breakfast Club
JANUARY 11, 2015
Let’s talk for a moment about better content marketing through simple theft. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Here are some basic principles of lean software development and how it applies to content production. Eliminate waste.
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