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The Media Kit: What To Include

Doctor Spin

PR Resource: Journalism vs PR What is a media kit? A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Corporational Determinism—The New Paradigm for Product Launching. What is an EPK?

Media 52
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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The last 10 or 15 years have brought a vast array of tools for publishing blogs.