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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

The most familiar type of native advertising is the boosted post on Facebook, which appears with the word “Sponsored” under the post title. It looks just like a regular Facebook post, but it is an ad. Text, video, illustration, slideshow and infographics are all formats to explore and consider. Consider the user experience.

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Media relations is thriving

Stephen Waddington

They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. It was shared over 26,000 times on Facebook.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. It was shared over 26,000 times on Facebook.