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Digital PR ? Link-Building

Doctor Spin

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). Today, many PR professionals still write press releases, and whilst some still elect to distribute via services like PRNewswire or BusinessWire , they’re more commonly emailed directly to journalists.