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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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The Formula for Personal Branding

Doctor Spin

PR professionals must talk using corporate platitudes.” “PR PR professionals must send out shitty press releases.” Working with influencers is marketing, not PR.” “PR PR will be okay once we figure out how to calculate ROI.” “The The PR function should be represented at the C‑level no matter what.”

Brand 52
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.