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It’s time to call the Popeye’s tweet a huge social media win

Communications Conversations

And Stephon Diggs. But, if we break down the campaign a bit more, we can see that it was also a huge win across the social media board. Just look at a few of the key metrics that Popeye’s is most likely keeping an eye on for a launch like this: Engagement/impressions (#trending). Sales (sold out!).