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It’s time to call the Popeye’s tweet a huge social media win

Communications Conversations

ICYMI, another “Twitter war” broke out last week. This episode featured Chick-Fil-A, Popeye’s and the king of Twitter wars, Wendy’s. I’ve been a long-time skeptic of these Twitter battles, as I believe they add virtually nothing from a marketing/communications perspective. And Stephon Diggs.