It’s time to call the Popeye’s tweet a huge social media win
Communications Conversations
SEPTEMBER 5, 2019
The only reason I can see to even pursue such a strategy is to drum up mainstream media coverage–and man, does that ever work (the media loves a good Twitter war–still in 2019!). And Stephon Diggs. But, if we break down the campaign a bit more, we can see that it was also a huge win across the social media board.
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