Mora Communications

NOVEMBER 28, 2017

PR is not about selling, it’s about story – telling. For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Don’t sell. Understand who your story is aimed at.

Pitching 40

Pitching Newspapers Meeting Journalism 40

PR in High Definition

SEPTEMBER 30, 2016

Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets. The CEO explained that it’s not about blocking content, it’s about treating members with access to new things. This is not a new issue for our so-called ‘old media’.

Journalism 48

Journalism Advertising Advertising Google 48

ZudePR

MARCH 22, 2018

1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I knew about self-publishing – the subject of that SumoMe guest post – but didn’t know anyone who’d done it, and knew not how it worked. H: What about the print quality? Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83