Mora Communications

NOVEMBER 28, 2017

PR is not about selling, it’s about story – telling. When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . Selling belongs in the advertising section of the media, not the editorial. So, then how do you convince the media that you have a compelling story to tell?

Pitching 40

Pitching Newspapers Meeting Journalism 40

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

ZudePR

MARCH 22, 2018

1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I knew about self-publishing – the subject of that SumoMe guest post – but didn’t know anyone who’d done it, and knew not how it worked. H: What about the print quality? Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83