Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . Selling belongs in the advertising section of the media, not the editorial. So, then how do you convince the media that you have a compelling story to tell? There is no such thing as a one-size-fits-all media pitch.

Pitching 40

Pitching Newspapers Meeting Journalism 40

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

ZudePR

MARCH 22, 2018

Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. Change em dashes to en dashes, insert spaces between en dashes and words in footnotes. Replace commas with en dashes for some clauses. The stage was set. .: Check all footnotes.

Writing 83

Writing Google Blogging Exercises 83