Data-Driven PR Journalism Measurement Storytelling 
Onclusive
MAY 10, 2017
This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure.
Sword and the Script
DECEMBER 21, 2021
Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR. Of course, this isn’t limited to new channels.
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